Using AI to write poetry
April 14, 2026
I founded Hostile Sheep on my hot-take that design isn’t a professional service. My belief, for decades, has been design is much more like a trade and should adopt certain things from how trades operate....
At Hostile Sheep, we believe insight is only useful if it leads to action. Answers & Outcomes is where we explore how research, design, and systems thinking can help organizations do exactly that. The blog is part of our broader practice, one that supports teams in making sense of complexity, designing for people, and delivering outcomes that matter. If you’re facing a big question or a stuck system, we can help.
Seeing Clearly, Acting Wisely: How System Inquiry Guides Our Work
September 25, 2025
We’ve all been in situations where the way forward feels a bit like driving down a foggy road. You can see just far enough to keep moving, but not far enough to know what’s ahead....
When Doing the Job Breaks the System
September 16, 2025
On the surface, the pond looks alive and thriving. The water ripples gently. Children lean over the edge, their nets dipping in and out, pulling up long strands of green. That green is algae and...
What we hold and what holds us.
August 23, 2025
Hostile Sheep started as an extension of me but it won’t stay that way. It’s evolving into something others can shape, grow, and belong to. These values are a foundation: a way to find alignment,...
Strategies for the Long Haul: Navigating Complexity Over Time
August 19, 2025
“One of the leader’s most important roles is to build a team and culture that intentionally outlasts them.” - Peter Greer & Doug FagerstromI think about that a lot when it comes to the work our...
Trust-Based Design: Starting with Broken Trust
August 18, 2025
I’ve spent most of my career asking the same question: “What do people need?” It’s the starting point for almost every design process. From there, we gather insights, map needs, co-create solutions, and (on our...
Research that sees the system
August 13, 2025
If you stand on a bridge at night, you might just notice the towers, the cables, and the road. But slow things down and the scene changes. Light trails start to show the movement, the...
One Hot Moment
August 12, 2025
As I breathe new life into Hostile Sheep, I find myself looking back before I look forward. I want to pause and acknowledge a place, and a group of people, who left their mark on...
What it means to be a Hostile Sheep
July 26, 2025
Design builds trust or it erodes it. It includes people, or it leaves them behind. It makes power visible, or it hides harm in plain sight.We’ve seen what happens when design is treated like decoration....
