New Hostile Sheep: The Logo
January 05, 2024
Hostile Sheep is changing and it’s really exciting. One of the first things we did, in preparation for 2024, is a reevaluation of our brand. While we’ve evolved the brand in the past, this may...
At Hostile Sheep, we believe insight is only useful if it leads to action. Answers & Outcomes is where we explore how research, design, and systems thinking can help organizations do exactly that. The blog is part of our broader practice, one that supports teams in making sense of complexity, designing for people, and delivering outcomes that matter. If you’re facing a big question or a stuck system, we can help.
Moving away from Medium
January 05, 2024
It’s 2024! Happy New Year to everyone; new friends and old friends. I’ve been giving a lot of thought to the future of Hostile Hostile Sheep over the past couple years and this year will...
Experience design templates
July 06, 2021
24 UX deliverable templates created by Hostile Sheep A little while ago, Hostile Sheep published a UX deliverable matrix we produced to help some of our clients understand the kinds of things we can create and...
Experience design deliverables
June 18, 2021
Understanding the products experience designers produce UX deliverables have been a source of confusion since the term “UX” was coined in 2004. In fact, the term UX (or user experience) has recently fallen out of...
Take your vendor to work
May 21, 2021
One of our clients did something really neat. Last week was AWESOME! I’ve been dying to share what I did last Thursday, but I had to wait until I got permission. And, although I have permission...
Job-based Personas
May 17, 2021
Augmenting personas with jobs to be done Design personas have been around since Alan Cooper created them in the 80s. However, the concept of using archetypal market segmentation to help develop software for “target users” has...
Mine is better than yours
May 05, 2021
Getting users to switch to your product. I was walking down the pasta aisle of the grocery store with a friend, she was doing some grocery shopping with me and was picking up some Kraft dinner...
Cost and value
May 03, 2021
When price doesn’t match customer expectation. If you know what you’re doing a rough diamond can be more valuable than a faceted diamond. Have you ever walked into a furniture store after visiting an IKEA? I...
Who are my customers?
April 28, 2021
Hostile Sheep developed a new research method. After almost two years of contact I finally got an invite to meet with the CEO of a large tech company I’ve wanted to work with for a long...