Answers & Outcomes

At Hostile Sheep, we believe insight is only useful if it leads to action. Answers & Outcomes is where we explore how research, design, and systems thinking can help organizations do exactly that. The blog is part of our broader practice, one that supports teams in making sense of complexity, designing for people, and delivering outcomes that matter. If you’re facing a big question or a stuck system, we can help.

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Job-based Personas

Augmenting personas with jobs to be done Design personas have been around since Alan Cooper created them in the 80s. However, the concept of using archetypal market segmentation to help develop software for “target users” has...

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Mine is better than yours

Getting users to switch to your product. I was walking down the pasta aisle of the grocery store with a friend, she was doing some grocery shopping with me and was picking up some Kraft dinner...

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Cost and value

When price doesn’t match customer expectation. If you know what you’re doing a rough diamond can be more valuable than a faceted diamond. Have you ever walked into a furniture store after visiting an IKEA? I...

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Who are my customers?

Hostile Sheep developed a new research method. After almost two years of contact I finally got an invite to meet with the CEO of a large tech company I’ve wanted to work with for a long...

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I was never ambitious until…

The potential is there but ambition provides the courage to fly. “Intelligence without ambition is a bird without wings” — Salvador Dali I was bewildered by ambitious people for the longest time. I was born content; my goal...