Hostile Sheep is back and we're more us than ever.
We were gone for a little while; learning, growing and building alongside The Moment. Now we're back and still standing with those pushed to the margins by broken systems. This time we're digital by design, driven by impact, and grounded in the belief that better relationships fuel lasting change.
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definitions
The Mo·ment
A world renown service design and innovation firm we collaborate with on a regular basis. Mission-driven and altruistic, The Moment has been an ever-present and values-aligned partner for years. We even tried merging our organizations. While we’re now separate, we still believe we can do things together we could never do alone.
If you keep hearing the same thing, maybe you’re asking the wrong people.
We help mission-driven organizations tune into voices that systems often ignore. Not just to confirm what they already know, but to uncover what they’ve missed. That means making space for people who’ve been excluded, dismissed, or misunderstood. We listen for what’s left unsaid, what’s left out, and what really matters. Because the most powerful insight doesn't come from more data, it comes from deeper trust.
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definitions
mis·sion-driv·en
Teams led by purpose, not profit. These are the teams we love working with. Nonprofits, public systems, and groups fighting for change from within their communities. They aren't trying to optimize the status quo, they're trying to make it more just. These teams measure impact in relationships, access, trust and belonging over quarterly growth figures.
Prototypes built at the margins reveal what the center can't see.
Every time we shape a digital experience, we begin with the people most impacted. Their lived and living experience guides systems that adapt, grow, and stay accountable. Having worked alongside nonprofits and vulnerable communities for years, we know how to build the trust that invites real insight. Because real change isn’t imposed, it’s practiced.
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definitions
sys·tem
Systems aren't just platforms or programs. They’re webs of decisions, delays, and power. We map where harm travels and where trust gets blocked. We trace what breaks, what repeats, and what gets left out. And we act where small shifts can ripple across people, policies, and outcomes.
Endorsements
We brought Hostile Sheep in to help us move a stalled project forward. Another shop failed to deliver what we needed and it became clear that it wasn't going to happen. Jordan and his team came in, asked the right questions, and put the project back on the rails in two weeks.

Hostile Sheep is our goto user research partner. Every study we've commissioned with Hostile Sheep has returned actionable results we were able to implement immediately - as well as recommendations we're planning on implementing in future releases.

I am confident that what Hostile Sheep provided us with is what we needed to evolve the site into a stronger digital communications tool. I always learn something new which is something that I love!

We don't just build things. We build relationships.
The kind that take time, invite trust, and make space for truth. We go slow enough to belong, not just to invite communities in but to earn our way into theirs. We study what flows between people, policies, and power to find the small shifts that can move entire systems. And we show up with care, humility, and and the kind of humour that makes even the hard stuff feel human, because lasting change begins with being welcomed in.
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definitions
re·la·tion·ship
Relationships are the connective tissue of change. They shape how information moves, who gets heard, and what gets done. We don’t just study relationships, we build them. We work at the edges, where trust is fragile and systems forget to look. Because better relationships make better systems.
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