Prepare for what's next. Thrive in what's now.
Your North Star isn’t just a vision—it’s the key to uniting your team and aligning your efforts. When you find it, you achieve something we call Implementation Readiness and it enables implementation methods, such as Agile development, to realize their full potential.
If you're Implementation Ready, you can achieve...
Faster Results
Readiness means your organization is prepared to act without hesitation. With clear vision and priorities, you can achieve outcomes faster and avoid unnecessary delays.
Aligned Teams
Readiness means everyone is on the same page. Teams understand their roles, share a common vision, and collaborate effectively to deliver results that matter.
Confident Action
Readiness means decisions are backed by human insight and data. You can move forward with confidence, knowing your design is built on a solid foundation.
Risk Reduction
Readiness means anticipating obstacles before they arise. By identifying and addressing risks early, you can minimize disruptions and ensure smoother implementation.
Moving When You're Not Ready
Implementation without readiness often feels like progress—but it’s progress at a cost. When teams, systems, and strategies aren’t aligned, momentum builds slower, risks multiply, and the results fall short of expectations. This graph illustrates the difference between moving forward when you’re ready versus when you’re not.
The gap between ‘ready’ and ‘not ready’ grows over time. While organizations that invest in readiness gain exponential momentum and impact, those that skip critical preparation face increasing inefficiencies, missed opportunities, and mounting challenges. Readiness isn’t just an advantage—it’s a necessity.
How to tell if you're not ready
The term 'Agile' often refers to an implementation philosophy centered on adaptability, continuous improvement, and resilience. However, in practice, it is sometimes misapplied to justify rushing to market without first achieving clarity on what needs to be built or changed. This approach can undermine true implementation readiness by prioritizing speed over strategic definition and alignment.
- Do you feel frustrated, like you're chasing a moving target, with constantly changing objectives making real progress impossible?
- Do you feel powerless trying to align stakeholders, only to see their conflicting priorities derail conversations?
- Are you overwhelmed by endless feature requests that feel like quick fixes instead of meaningful improvements?
- Are you exhausted from constant firefighting, as urgent tasks overtake important goals and put your long-term vision at risk?
- Are you disappointed seeing your hard-earned user research sit unused, unable to create real impact for your customers and business?
- Do you feel disheartened that your digital transformation plan is stalled because no one knows how to bring it to life?
If this sounds like something you've experienced, we can help you define a clear North Star you can use to guide your implementation process.
Getting Your North Star
Readiness isn’t just about having a plan—it’s about having a North Star: a clear, actionable vision that aligns your team and guides every decision. But what makes a North Star truly effective?
Here’s what our proven methodology delivers:
- Digital Prototype: A clickable representation of your future-state solution, bringing your vision to life.
- Service Blueprint: A visual map showing how front- and back-end operations work together to support the user experience.
- System Map: A detailed view of organizational workflows and interdependencies to guide successful implementation.
- A Design System: A set of guiding rules to maintain focus and ensure consistency throughout the build phase.
- Actionable Insight: User research findings that validate your direction and ensure alignment with user needs.
If you’re missing these elements, you’re not alone—Many organizations receive these pieces separately (often from different vendors), leading to misalignment and confusion. We’re different. We deliver a cohesive package where each element complements the others, creating a clear North Star that drives alignment and ensures a smooth, predictable implementation.
Our Proven Methodology: Uniting Services and Products for Lasting Impact
Our unique methodology empowers your organization to seamlessly integrate services and products, ensuring implementation readiness at every step. By guiding you through the Design Cycle, we help you define a clear vision, align cross-functional teams, and co-create actionable, user-centered solutions.
Through a focus on uniting product and service experiences, we ensure that your solutions are not only innovative but also operationally sustainable. Our approach prepares you to confidently navigate the Implementation Cycle with processes that embed continuous improvement, enabling you to adapt, scale, and drive measurable, lasting impact.
What changes require readiness?
It’s true that not all changes demand the same level of rigor to achieve readiness. Often, the effort required is proportional to the potential impact of failure or misalignment. For example, selecting a typeface for a website might require minimal preparation, as the risks of making the wrong choice are relatively low. In contrast, designing the right customer journey demands far more effort, as the risks of getting it wrong can have significant consequences.
The Niagara Escarpment Commission faced challenges with a dated website and CRM technology for building permits. They also recognized that the underlying service required significant optimization. The Moment guided the team through the development of a new service blueprint, a North Star prototype, and detailed user stories—ensuring they achieved implementation readiness and could confidently move into the Beta Prototyping phase.
The Canadian Partnership Against Cancer identified a need for a section on their website to communicate system performance data to various stakeholders. The Moment guided the team through the diagnostic phase, uncovering root causes within the problem space and preparing them to continue their readiness journey. This work set the foundation for the team to confidently explore the solution space and create the conditions for successful implementation.
Scouts Canada faced longstanding challenges with their registration process, with parents and volunteers raising concerns for years. Determined to resolve the issue once and for all, the organization partnered with The Moment to achieve implementation readiness. Through diagnosing key issues, studying user challenges, and designing a North Star prototype, The Moment is empowering the team to confidently plan and manage the implementation cycle.
The Moment is an innovative design firm that specializes in service design. It has recently merged with Hostile Sheep, a firm with over a decade of product design experience. Together, we're much more than the sum of our parts.
We use our unique approach to unite product and service to examine challenges holistically. We are more capable than ever to help you achieve implementation readiness.
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© The Moment Inc. 2025