Solve customer problems that benefit your business.
Customers are the people that actually use your products. They're the people that decide when to give your product a shot & the people that decide when to stop using your product and give your competition a shot. Hostile Sheep believes all businesses (every business) could benefit from being more customer centric. All it takes to be a customer-centric organization is to put the customer needs at the centre of all decision making related to the customers journey. So, how to start?
Your customer-centricity maturity model.
A customer-centricity maturity model tells the organization what the ultimate goal is, and a clear path to get there. While the broad-strokes of the maturity model will be the same between organizations, the details will be unique for each organization. The goal for every organization is to reach the highest level of maturity related to being customer-centric. Hostile Sheep can help you get there by:
Developing your maturity model: involves examining the operations and culture of the organization; including how products are created and maintained. The framework works for organizations that lack customer-centric maturity as well as those that just need to get to that highest, most-mature level. The process of developing a customer-centricity maturity model often serves as an informal organizational adoption program as well. The model that's developed is co-created with key internal stakeholders.
Creating an implementation report: that outlines a series of recommendations that will guide the implementation and rollout of the customer-centricity maturity model. The creation of this report often involves a series of stakeholder interviews to uncover concerns and expectations regarding the rollout of the customer-centricity maturity model. This type of deliverable is something that Hostile Sheep is very familiar with, and can be created to define recommendations regarding the rollout of any product or organizational change.
Guiding the creation and maintenance of products: allows Hostile Sheep to help steer your product management activities. Our clients tend to uncover questions as they work and like having the ability to ask us those questions and get advice on how to handle specific circumstances and scenarios. Hostile Sheep encourages its clients to take ownership of their product management activities, however we are invested in your success and would love to stick around and advise your team for as long as you need us.
Product-led is still very customer-led.
If there is one consistent truth across all organizations we've ever worked with, it's that their product management capabilities are their growth-engines. Thus, we see product-led organizations as taking the path that all organizations should be taking to achieve stable and innovative growth. This doesn't mean our clients are not customer-centric:
Customers at the heart of products: Becoming more customer centric often begins with the adoption of a mindset that places customer needs at the heart of every product. Hostile Sheep has helped organizations find the right balance between meeting customer needs and solving profitable problems. While customers are at the heart of products, we recognize that not all customer needs are profitable-enough to solve for.
Determining viability: Hostile Sheep has a method of determining the impact of implementing changes to a product. Certain changes may increase the likelihood of positive outcomes, while others may decrease the likelihood of achieving those positive outcomes. This same methodology can also help provide a viability score to planned product roadmap features, which can help with prioritization.
Co-management of product roadmaps: Hostile Sheep has helped dozens of organizations apply co-creation principles to the management of product roadmaps. This methodology breaks down silos and biases of solitary product managers to include actual product-users in decisions, strategies, prioritization of features, and designs of solutions. This unique method of managing product roadmaps was developed by Hostile Sheep in 2016 and is still being used by many of our clients. We would love to show you how to use this method to help make your product-led processes a little more customer-centric.
Not exactly what you're looking for?
We move our clients through discovery and definition phases of product design projects. Hostile Sheep has tackled almost every aspect of product design from conducting primary research to uncover needs, to co-creating alpha/design rapid-prototypes that can be tested with real customers and can inform downstream development teams. Read more on our home page.