Answers & Outcomes

Topic: Research

Agency is the outcome: Why feeling in control is the ultimate user experience.

May 15, 2026
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Control is often an illusion. This couldn’t be more true than in the digital world where organizations frequently treat people like sheep. Do this, then this, then this, and you’re done! We all interact with...

Are you a Challenger? Why out-caring the giants is your only real advantage.

May 14, 2026
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You may have heard that everyone is a tech company. It’s been a favourite talking point of the tech world; recently dragged back into the spotlight by artificial intelligence. The argument is simple and flawed:...

Metrics tell you what happened. The brain tells you why.

May 13, 2026
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Most organizations aren’t starving for data. In fact, many are drowning in data lakes and dashboards but are starving for understanding. Business is great at measuring the surface; the clicks, the scrolling, the conversion rate,...

Seeing Clearly, Acting Wisely: How System Inquiry Guides Our Work

September 25, 2025
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We’ve all been in situations where the way forward feels a bit like driving down a foggy road. You can see just far enough to keep moving, but not far enough to know what’s ahead....

When Doing the Job Breaks the System

September 16, 2025
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On the surface, the pond looks alive and thriving. The water ripples gently. Children lean over the edge, their nets dipping in and out, pulling up long strands of green. That green is algae and...

Research that sees the system

August 13, 2025
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If you stand on a bridge at night, you might just notice the towers, the cables, and the road. But slow things down and the scene changes. Light trails start to show the movement, the...

Directing and managing systems

April 19, 2024
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Hostile Sheep has worked with dozens of organizations to design systems their customers love. After a decade of working with a wide spectrum of organizations, from fortune 100 companies to startups to charities, we’ve identified...

Continuous improvement is not a straight line

April 10, 2024
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Continuous improvement (often called continual improvement, more on that later) is commonly misperceived as being a process intended to move the needle in a positive way regarding a system, product or service. The misperception is...

Experience design templates

July 06, 2021
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24 UX deliverable templates created by Hostile Sheep A little while ago, Hostile Sheep published a UX deliverable matrix we produced to help some of our clients understand the kinds of things we can create and...