Answers & Outcomes

Continuous improvement (often called continual improvement, more on that later) is commonly misperceived as being a process intended to move the needle in a positive way regarding a system, product or service. The misperception is...

24 UX deliverable templates created by Hostile Sheep A little while ago, Hostile Sheep published a UX deliverable matrix we produced to help some of our clients understand the kinds of things we can create and...

Understanding the products experience designers produce UX deliverables have been a source of confusion since the term “UX” was coined in 2004. In fact, the term UX (or user experience) has recently fallen out of...

Augmenting personas with jobs to be done Design personas have been around since Alan Cooper created them in the 80s. However, the concept of using archetypal market segmentation to help develop software for “target users” has...

Getting users to switch to your product. I was walking down the pasta aisle of the grocery store with a friend, she was doing some grocery shopping with me and was picking up some Kraft dinner...

Hostile Sheep developed a new research method. After almost two years of contact I finally got an invite to meet with the CEO of a large tech company I’ve wanted to work with for a long...