New Hostile Sheep: The Logo
January 05, 2024
Hostile Sheep is changing and it’s really exciting. One of the first things we did, in preparation for 2024, is a reevaluation of our brand. While we’ve evolved the brand in the past, this may...
Topic: Design
Design is where ideas meet reality. In this category, we explore how design helps organizations navigate uncertainty, align around purpose, and create experiences that resonate. Our perspective blends service design, systems thinking, and user-centered methods to illuminate the invisible structures that shape outcomes. We write about how design becomes a tool for clarity, momentum, and meaningful change in complex environments.
Experience design templates
July 06, 2021
24 UX deliverable templates created by Hostile Sheep A little while ago, Hostile Sheep published a UX deliverable matrix we produced to help some of our clients understand the kinds of things we can create and...
Experience design deliverables
June 18, 2021
Understanding the products experience designers produce UX deliverables have been a source of confusion since the term “UX” was coined in 2004. In fact, the term UX (or user experience) has recently fallen out of...
Job-based Personas
May 17, 2021
Augmenting personas with jobs to be done Design personas have been around since Alan Cooper created them in the 80s. However, the concept of using archetypal market segmentation to help develop software for “target users” has...
Mine is better than yours
May 05, 2021
Getting users to switch to your product. I was walking down the pasta aisle of the grocery store with a friend, she was doing some grocery shopping with me and was picking up some Kraft dinner...