Getting users to switch to your product. I was walking down the pasta aisle of the grocery store with a friend, she was doing some grocery shopping with me and was picking up some Kraft dinner …
Cost and value
When price doesn’t match customer expectation. If you know what you’re doing a rough diamond can be more valuable than a faceted diamond. Have you ever walked into a furniture store after visiting an IKEA? I …
Who are my customers?
Hostile Sheep developed a new research method. After almost two years of contact I finally got an invite to meet with the CEO of a large tech company I’ve wanted to work with for a long …
I was never ambitious until…
The potential is there but ambition provides the courage to fly. “Intelligence without ambition is a bird without wings” — Salvador Dali I was bewildered by ambitious people for the longest time. I was born content; my goal …
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