We partnered with Cancer Care Ontario to understand why so many users were dropping off before completing a risk assessment. Through in-person usability testing on both desktop and mobile, we explored where users struggled, what built confidence, and how people made sense of their results. We identified quick fixes that reduced friction, as well as deeper issues around trust and engagement. The insights helped the My CancerIQ team make targeted design changes that encouraged users to start an assessment, follow it through, and explore the next one.

We partnered with CPAC to reimagine a national tool for exploring cancer system data. We led a product vision workshop, conducted interviews with analysts and policy leaders, and mapped out how people actually use data to inform decisions. From there, we created a set of design principles, interface recommendations, and content strategies to make the tool more useful, consistent, and aligned with real workflows. The result was a clearer direction for the product, grounded in the needs of the people using it to improve cancer care across Canada.

We worked with Cancer Care Ontario to redesign how complex cancer journeys are visualized and understood. Starting with foundational UX and information design, we helped build a new digital standard for patient pathways. Later, we were re-engaged to prototype and test the breast cancer pathway with clinicians and system stakeholders. Through co-creation and usability testing, we surfaced the friction points, clarified the structure, and helped shape a tool that could be trusted, shared, and acted on by the people who rely on it most.