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Home Services Research

Research

User & customer
interviews
Jobs-to-be-done style customer interviews are used to determine the jobs customers want to hire your product for.
  • We'll recruit customers who've recently hired your product or a competing product.
  • We'll find out reasons they chose the product they hired.
  • We'll map out the customer journey and identify opportunities for improvement.
Evaluations &
analyses
Heuristic evaluations, data analyses, and environmental scans help us understand what customers want from your product.
  • We can identify familiar design patterns as well as emerging trends.
  • We can determine your users behaviour and opportunities for optimization.
  • We can tell you how to improve your user experience and accessibility standards.
Testing &
experimentation
Usability testing and other kinds of experimentation help us understand how to optimize your product.
  • We are experts at lab-quality and remote usability testing.
  • We can complete testing and develop recommendations in 2-weeks.
  • We can help plan and implement multivariate and A/B tests.

Case studies

Image
Cancer Care Ontario
Wanted to test the usability of a new pathway map tool with 15 health care providers.
Timeline: 2-weeks
Deliverable: 3-day usability testing, 32-page report, prioritized recommendations, low-fi prototype, 2hr presentation
Image
Amazon
Needed to understand how grocery shoppers used the deli counter & butcher.
Timeline: 3-weeks
Deliverable: 7-day ethnographic study, 44-page report, service design blueprint, low-fi prototype, 4hr workshop
Image
Penn State University
Needed to test the usability of a new student portal and mobile application.
Timeline: 2-weeks
Deliverable: 3-day RITE usability testing, 57-page report, low-fi prototype, evolution video, environmental scan
Image
Wieden + Kennedy
Needed a usability testing partner on several projects throughout the agency network.
Timeline: 2-weeks
Deliverable: Findings and recommendations presented internally, contributed to final client presentations.

Case studies

Image
Cancer Care Ontario
Wanted to test the usability of a new pathway map tool with 15 health care providers.
Timeline: 2-weeks
Deliverable: 3-day usability testing, 32-page report, prioritized recommendations, low-fi prototype, 2hr presentation
Image
Amazon
Needed to understand how grocery shoppers used the deli counter & butcher.
Timeline: 3-weeks
Deliverable: 7-day ethnographic study, 44-page report, service design blueprint, low-fi prototype, 4hr workshop
Image
Penn State University
Needed to test the usability of a new student portal and mobile application.
Timeline: 2-weeks
Deliverable: 3-day RITE usability testing, 57-page report, low-fi prototype, evolution video, environmental scan
Image
Wieden + Kennedy
Needed a usability testing partner on several projects throughout the agency network.
Timeline: 2-weeks
Deliverable: Findings and recommendations presented internally, contributed to final client presentations.
Our trade-model keeps our team small with one master product researcher and three apprentices.
We can conduct research quicker than most shops because our whole team is dedicated to a single project at a time. We can do evaluations in as little as a week. We can do interviews and testing in as little as two weeks.
More about us
Our trade-model keeps our team small with one master product researcher and three apprentices.
We can conduct research quicker than most shops because our whole team is dedicated to a single project at a time. We can do evaluations in as little as a week. We can do interviews and testing in as little as two weeks.
More about us

Ready to get started?

Tell us a little bit about your project and objectives. We'll give you a detailed proposal for free, with no commitment. We'll tell you the next time-slot we have available and you can choose to use it or engage us anytime down the road.

Email me directly

© Hostile Sheep 2012-2023

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Interactive disease pathway map
Hostile Sheep developed the information language, interface design, information architecture and interaction design.

Amazon Fresh Website
Hostile Sheep conducted an ethnographic study at a local Whole Foods & created several prototypes that mapped to a product roadmap.

Penn State Student Portal
Hostile Sheep conducted a usability test on the student portal and mobile app, using the RITE method.

Multiple websites
Hostile Sheep became a trusted usability testing partner with W+K in several offices, spanning several different clients.

Interactive disease pathway map
Hostile Sheep developed the information language, interface design, information architecture and interaction design.

Amazon Fresh Website
Hostile Sheep conducted an ethnographic study at a local Whole Foods & created several prototypes that mapped to a product roadmap.

Penn State Student Portal
Hostile Sheep conducted a usability test on the student portal and mobile app, using the RITE method.

Multiple websites
Hostile Sheep became a trusted usability testing partner with W+K in several offices, spanning several different clients.